What is email and SMS verification? We have implemented email and SMS verification for our merchants to provide buyers with a way to verify authenticity of merchants. On every Payment Link we will display a partially hidden email and phone number of the merchant. If no email or phone number has been provided, the warning will be displayed. Basically, we want buyers to see the email and the phone number of the merchant to double check it against merchantâ€™s website, ad, or business contact â€“ to make sure that the buyer is, indeed, paying to the correct person or business and not some imposter. This feature is to protect -EVERYBODY- from fraud. We understand that some of merchantâ€™s privacy is scarified in this process, but it must be done to protect everybody. The merchants with many reviews and upvotes may also rely on those to prove their authenticity.